Superbowl 50

Down & Distance

Completed: January 2016​

Designed, Templated, and Animated by Michael Cafarelli

Created with:

A sampling of the many concepts that I designed for this project. We tested the designs with three teams, the Denver Broncos, the Kansas City Chiefs, and the San Diego Chargers, in order to get a good sense of how the design would affect different teams' logos and colors.

Once a design was chosen, I had to concept a way for it to reveal itself on the field. In keeping with the style of the new CBS Sports look, I wanted the design to move 3-dimensionally on the field.